DISEASE DILEMMAS
The Garvan Institute
There are thousands of disease-related charities competing for public donations. But unless you have a personal connection to a specific cause, how do you decide who to help?
‘Disease Dilemmas’ puts Australians in the uncomfortable position of trying to choose who they’d donate to; each execution challenges you to think, interact and ultimately donate to Garvan, whose genomics research can help them all.
Kathren & Brian – Teaser TVC
George & Hosam – Teaser TVC
Shervin & Nicole – Launch TVC
Results
87m impressions
+61% website traffic
$1.1m earned media value
$19m donations in campaign period
+16% donations year on year
Winner
BestAds, Interactive
BestAds, Outdoor
BestAds, TV
Contagious, Campaign
Mad Stars
2 x Crystal
1 x Silver
One Show
1 x Bronze
1 x Merit
5 x Shortlist
AWARD
1 x Bronze
3 x Shortlist
Tambuli Awards
1 x Grand Prix
LIA
1 x Grand
1 x Gold
1 x Bronze
AdFest
2 x Gold
1 x Silver
3 x Bronze
D&AD
1 x Wood
Cannes Lions
1 x Bronze
4 x Shortlist
One Show Asia
2 x Silver
2 x Bronze
1 x Merit
Spikes Asia
1 x Gold
2 x Silver
2 x Shortlist
Clio
1 x Shortlis