DISEASE DILEMMAS


The Garvan Institute

There are thousands of disease-related charities competing for public donations. But unless you have a personal connection to a specific cause, how do you decide who to help?

‘Disease Dilemmas’ puts Australians in the uncomfortable position of trying to choose who they’d donate to; each execution challenges you to think, interact and ultimately donate to Garvan, whose genomics research can help them all.

Kathren & Brian – Teaser TVC

George & Hosam – Teaser TVC

Shervin & Nicole – Launch TVC

Results
87m impressions
+61% website traffic
$1.1m earned media value
$19m donations in campaign period
+16% donations year on year

Winner
BestAds, Interactive
BestAds, Outdoor
BestAds, TV
Contagious, Campaign

Mad Stars
2 x Crystal
1 x Silver

One Show
1 x Bronze
1 x Merit
5 x Shortlist

AWARD
1 x Bronze
3 x Shortlist

Tambuli Awards
1 x Grand Prix

LIA
1 x Grand
1 x Gold
1 x Bronze

AdFest
2 x Gold
1 x Silver
3 x Bronze

D&AD
1 x Wood

Cannes Lions
1 x Bronze
4 x Shortlist

One Show Asia
2 x Silver
2 x Bronze
1 x Merit

Spikes Asia
1 x Gold
2 x Silver
2 x Shortlist

Clio
1 x Shortlis

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GATORADE