THE
PROFIT HUNGRY
HCF Health Insurance
To explain how Australia's largest not for profit private health insurer could add value to Australians lives, we used the one group of people who would not understand ‘not for profit’.
The campaign was rolled out across TV and digital formats as well as outdoor and radio.
Results
The campaign was incredibly successful, reaching its target 2 months ahead of deadline and garnering 3 angry calls from the Minister of Health; claiming we were giving all ‘for profit’ health insurers a bad name!
Mumbrella
Shortlist – TV ad of the year
Brand TVC
6 Sec bumper
6 Sec bumper
