Over 100,000 LGBTQIA+ Australians live in regional areas, where vast distances and a lack of visibility can leave many feeling isolated. While hundreds of brands show up during Sydney’s annual Mardi Gras week, Tinder – the leading dating platform for all Australians – set out to connect and celebrate remote rainbow communities all over the countryside, permanently.

Inspired by over 150 ‘big things’ across regional Australia, we built the first inclusive monument for regional Pride. And through Tinder, turned it into a virtual destination that brought isolated Aussies together from every corner of Australia, connecting thousands who were previously too far apart.